Majestic Marketing the Food Marketing firm for the Rockford Icehogs Hockey Team, launched new food products to expand the Icehogs visibility. Majestic Marketing handed the reins to Lundquist Graphics to create a full advertising campaign including web site. With the knowledge of marketing a new product, it’s important to target a niche audience consisting of “early adopters,”. For the Icehogs Food Products, the early
adopters were season ticket holders. The web site provided them with updated
information of where and when food demos would be held with the very popular
mascot "Hammy". Families brought their kids to area grocery stores to see
Hammy and sample the food products creating an easy sale situation.